Sora
The wordmark and headings. "scale" at 600, "chapter" at 430.
Growth you can read in the numbers.
- Regular 400
- Book 430
- Semibold 600
Brand kit · Updated October 2026
Scale Chapter logo and brand kit
Scale Chapter’s logos, colours, type and words in one place, each file one click away.
Every logo as SVG, PNG and WebP, plus social pictures, in one zip file.
Contents
- Name
- Scale Chapter
- Website
- www.scalechapter.com
- Colours
- Ink #14181A, White #FFFFFF and Chapter orange #FD4503
- Typefaces
- Sora and Plus Jakarta Sans
- Files
- SVG, PNG and WebP
- Updated
- October 2026
Chapter 01 · Logo
The logo, in every version
A square page with a curve rising across it: the next chapter of a brand’s growth, drawn as the line we work to bend upward. The full logo first, wherever there is room; the page mark alone for icons and tight spots.
Which format? SVG for print and anything that scales, PNG where a transparent background is needed, WebP for websites, where it loads fastest.
Chapter 02 · Space and size
Room to breathe
Around the logo, leave at least half the mark’s width empty on every side.
- Full logo, smallest
- 120 px wide on screen · 30 mm in print
- Mark, smallest
- 24 px on screen · 8 mm in print
- Clear space
- Half the mark’s width, on every side
Chapter 03 · Colour
The palette
A page of ink and white, the orange curve as the accent, blush for soft grounds.
- Aa#14181AInkWords, the mark’s frame, dark grounds
#14181ARGB 20, 24, 26 - Aa#FFFFFFWhitePages and the mark’s page
#FFFFFFRGB 255, 255, 255 - Aa#FD4503Chapter orangeThe curve, and the one thing to notice
#FD4503RGB 253, 69, 3 - Aa#DD6E3EEmberThe cursor after the name
#DD6E3ERGB 221, 110, 62 - Aa#FEE4DABlushThe field under the curve, soft panels
#FEE4DARGB 254, 228, 218
Readable pairs
Which words go on which colour, with the contrast ratio. AA (4.5:1) is the floor for body text.
- AaInk on White17.9:1 · AAA
- AaWhite on Ink17.9:1 · AAA
- AaInk on Chapter orange5.1:1 · AA
- AaInk on Ember5.4:1 · AA
- AaInk on Blush14.7:1 · AAA
Chapter 04 · Type
Two typefaces
Sora sets the name and headings; Plus Jakarta Sans sets everything read, in every language we write in. Both are on Google Fonts.
Plus Jakarta Sans
Everything people read, in every language the site speaks.
Reklamlarınız ölçülür, raporlanır ve büyür.
- Regular 400
- Medium 500
- Semibold 600
Chapter 06 · In use
How it looks out in the world
A business card, an email signature and a company profile, drawn with the files above.
www.scalechapter.com
Chapter 07 · Do and don’t
Do and don’t
The files are finished artwork: please use them unchanged, and ask us for anything missing.
- Use the files as suppliedScaled evenly, from the zip.
- Reversed on darkThe white version on dark backgrounds.
- Don't stretch itKeep its proportions.
- Don't recolour itOnly the colours in this kit.
- Don't turn itThe mark always sits upright.
- No shadows or effectsAnd not on busy pictures.
Chapter 08 · Words
How to write about us
The name in a sentence, and short and long descriptions for listings, directories and partners.
Scale Chapter
Scale Chapter, both words capitalised, when written in a sentence. The lower-case wordmark with its blinking cursor is the logo.
Short description
Scale Chapter is a performance marketing agency: paid search, paid social, creative and lead generation, measured in sales and reported every month.
Long description
Scale Chapter is a performance marketing agency working with brands in Türkiye and across Europe. It plans and runs Google, Meta and LinkedIn advertising, makes the creative behind it and builds lead generation, and judges every month by the sales and enquiries it brings, reported in plain words.
How we write
- Clear words in every language we write, kept short.
- A number, not an adjective: "31% more sales", never "great results".
- Assured and calm. We leave exclamation marks out.
Chapter 09 · Questions
Questions people ask
Where can I download the Scale Chapter logo?
Every version of the Scale Chapter logo is on this page: the full logo, the reversed logo for dark backgrounds, the stacked logo, the wordmark and the mark on its own. Each comes as SVG, PNG or WebP, and "Download everything" gets them all in one zip file.
What colours does Scale Chapter use?
Scale Chapter uses Ink (#14181A), White (#FFFFFF), Chapter orange (#FD4503), Ember (#DD6E3E) and Blush (#FEE4DA). A page of ink and white, the orange curve as the accent, blush for soft grounds.
What font does Scale Chapter use?
Sora and Plus Jakarta Sans. Sora: The wordmark and headings. "scale" at 600, "chapter" at 430. Plus Jakarta Sans: Everything people read, in every language the site speaks. Both are free from Google Fonts.
How do you write the name Scale Chapter?
Scale Chapter, both words capitalised, when written in a sentence. The lower-case wordmark with its blinking cursor is the logo.
Can I change the Scale Chapter logo's colours or shape?
Please use the files exactly as supplied: no stretching, recolouring, turning or added effects. The files are finished artwork: please use them unchanged, and ask us for anything missing.
Who do I contact about using the Scale Chapter brand?
Write to hello@scalechapter.com. We reply to directories, partners and journalists, and we can draw a version that is not here.
Profile, post and cover
Profile, square and cover pictures, each at the size the platform asks for.