Will cold email damage our company’s domain?

Not if it is set up properly. Scale Chapter sends outreach from separate domains that are warmed up gradually, never from your main domain, so your everyday email stays completely apart from it. Sending only starts once inbox placement tests come back clean.

How do you charge for cold email outreach?

Scale Chapter charges a flat monthly fee, with no charge per email sent or per meeting booked. The fee depends on how many channels we run and how much of the work you hand over. After a free audit we set out the plan and the fee on one page.

How long before cold email brings in the first meetings?

New sending domains need a few weeks of warm-up before a campaign starts, and cutting that short lowers inbox placement. Once sending begins, the first meetings usually follow soon after. A steady flow settles in once the lists and messages have been through a few rounds of testing.

What do you need from us to get started?

We need to know which customers, product groups and regions you can serve, because the lists are built around that. We also ask for technical access to add DNS records for the sending domains, and a sales calendar to book interested buyers into. Everything else, including the lists and the emails, we prepare.

Who builds the lists, writes the emails and handles replies?

We build the lists for each campaign ourselves and verify every address before sending. We also write every email and follow-up, answer replies the same day and book interested buyers straight into your sales team’s calendar. The same team stays on your account throughout; how we work is set out on our home page.

How do you measure cold email results?

We do not rely on open rates, because privacy settings have made them unreliable. Scale Chapter reports reply rate, inbox placement and the qualified meetings your sales team actually held. We go through those numbers with you every week.

Does cold email work for industrial and B2B companies?

Often, yes, especially in sectors where buyers can be identified by job title. Purchasing and maintenance managers are not always looking for a new supplier, but they will answer a short, relevant email when they have a delivery or stock problem. So Scale Chapter writes about a problem from the buyer’s working day and leaves the catalogue for later.

How do you keep cold email within data protection rules such as KVKK?

We write only to the work addresses of people whose job fits the offer, and every email says who is sending it and how to stop hearing from us. Anyone who asks to be left alone comes off every list at once. We also agree the wording with you, and with your legal team where you have one, before the first email goes out.

Email Outreach Case Study

Email Outreach Case Study: 284% More Sales Meetings for Würth

Scale Chapter grew qualified sales meetings from cold email by 284% for Würth in Türkiye. Outreach went out from separate sending domains, so the company’s main address was never at risk, and each buyer got a short email written around their job.

Würth
Tools and fixings
Türkiye
March–August 2026 (6 months)

Talk About Your Goals Our Email Outreach Service

Written by Ayşegül Güney, Head of PerformancePublished 29 October 2026

01THE CLIENT

The Client: Strong Accounts, Few New Ones

Würth has its own business in Türkiye, selling tools, fixings and workshop supplies to trade customers. Customers stayed for years, but new ones came mostly through the sales team’s visits and referrals.

The sales manager wanted regular meetings with manufacturers the team had never spoken to, and in our first meeting walked us through the product ranges and regions where they could deliver quickly. The lists were built around that.

Worked inGoogle WorkspacePostmaster ToolsCRM

02THE PROBLEM

The Problem: Emails Landing in Spam

The company had once tried bulk email from its main address to a bought list. Most of those emails never reached an inbox.

The Main Domain at Risk
After the bulk send, even the company’s everyday emails to customers had started landing in spam from time to time.
One Email for Everyone
A long email describing the catalogue went word for word to purchasing managers and maintenance managers alike.
Nothing Measured
Nobody tracked replies, meetings or inbox placement, so there was no way to say what was working.

What the wider data saysPublished numbers from outside Scale Chapter that explain why the work was done in this order.

0.3%
is the spam rate Gmail tells senders to stay below, as measured in Postmaster Tools, with SPF, DKIM and DMARC set up on the sending domain.
SourceGoogle, Email sender guidelines
17%
of a B2B buying process is spent meeting potential suppliers. Buyers spend more of it, 27%, researching on their own online.
SourceGartner (CEB), survey of B2B buyers

03OUR WORK

What We Did: Our Email Outreach Work

Nothing went out from the company’s main domain. We bought separate sending domains close to the brand name, added SPF, DKIM and DMARC records to each and warmed them up at low volume for several weeks. Real sending started only once inbox placement tests came back clean.

We built the lists ourselves. Manufacturers in the target sectors came from organised industrial zone directories and from Apollo, and in each company we found the people who decide in purchasing, maintenance and production. Every address was verified before use, and every reply and meeting was logged from the first send.

Each email was short and written around the reader’s job: delivery times for purchasing managers, machine downtime for maintenance managers. The first version carried a catalogue attachment and few people replied, so we dropped it for plain text ending in one question. Replies were answered the same day, and interested buyers went straight into the sales team’s calendar.

04RESULTS

The Results: What Changed in the Pipeline

Results for Würth, March–August 2026 (6 months): 284% more qualified sales meetings, 8.9% reply rate and 96% inbox placement.

The figures come from the sending platform, inbox placement tests and the sales team’s calendar for the period shown. Only meetings the sales team actually held and judged qualified were counted. Where it helps, we run cold email alongside one-to-one LinkedIn messages.

284%More qualified sales meetingsMeetings booked from outreach replies
8.9%Reply rateReplies as a share of people contacted
96%Inbox placementShare of messages landing in the inbox rather than spam

Client: Würth
Sector: Tools and fixings
Market: Türkiye
Period: March–August 2026 (6 months)

05MORE CASE STUDIES

More Case Studies From Our Team

All case studies

06QUESTIONS

Email Outreach Case Study: Frequently Asked Questions

The team on your accountTalk About Your Goals hello@scalechapter.com

Will cold email damage our company’s domain?: Not if it is set up properly. Scale Chapter sends outreach from separate domains that are warmed up gradually, never from your main domain, so your everyday email stays completely apart from it. Sending only starts once inbox placement tests come back clean.
How do you charge for cold email outreach?: Scale Chapter charges a flat monthly fee, with no charge per email sent or per meeting booked. The fee depends on how many channels we run and how much of the work you hand over. After a free audit we set out the plan and the fee on one page.
How long before cold email brings in the first meetings?: New sending domains need a few weeks of warm-up before a campaign starts, and cutting that short lowers inbox placement. Once sending begins, the first meetings usually follow soon after. A steady flow settles in once the lists and messages have been through a few rounds of testing.
What do you need from us to get started?: We need to know which customers, product groups and regions you can serve, because the lists are built around that. We also ask for technical access to add DNS records for the sending domains, and a sales calendar to book interested buyers into. Everything else, including the lists and the emails, we prepare.
Who builds the lists, writes the emails and handles replies?: We build the lists for each campaign ourselves and verify every address before sending. We also write every email and follow-up, answer replies the same day and book interested buyers straight into your sales team’s calendar. The same team stays on your account throughout; how we work is set out on our home page.
How do you measure cold email results?: We do not rely on open rates, because privacy settings have made them unreliable. Scale Chapter reports reply rate, inbox placement and the qualified meetings your sales team actually held. We go through those numbers with you every week.
Does cold email work for industrial and B2B companies?: Often, yes, especially in sectors where buyers can be identified by job title. Purchasing and maintenance managers are not always looking for a new supplier, but they will answer a short, relevant email when they have a delivery or stock problem. So Scale Chapter writes about a problem from the buyer’s working day and leaves the catalogue for later.
How do you keep cold email within data protection rules such as KVKK?: We write only to the work addresses of people whose job fits the offer, and every email says who is sending it and how to stop hearing from us. Anyone who asks to be left alone comes off every list at once. We also agree the wording with you, and with your legal team where you have one, before the first email goes out.

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hello@scalechapter.com