Case Studies
Performance Marketing Case Studies From Scale Chapter
Scale Chapter is a performance marketing agency that brings media buying, data and creative together in one team. These case studies show the work behind each service we run, from Google Ads and Meta to outreach and UGC video: what the business came to us with, what we found, what we changed and how the numbers moved.
- One case study per service
- Every result dated
- Figures from the client’s own accounts
01CASE STUDIES
Our Case Studies, Service by Service
Each case study follows one client through one channel: who they are, what was holding them back, what we changed and the numbers the work was judged on.
- Google Ads
1.92x ROAS Uplift for Tommy Hilfiger
Google Ads said sales were growing and the shop’s own order report disagreed. We closed that gap before touching the budget.
Read the case study - Meta Ads
29% Lower Cost per Acquisition for The Body Shop
Meta was missing part of the sales, and the ads had not changed in months. We fixed the measurement first, then started testing new creative every week.
Read the case study - SEO & Organic Growth
236% More Organic Enquiries for Odoo
Several of their pages were chasing the same searches, and none of them made page one. We merged those before writing anything new.
Read the case study - LinkedIn Ads
54% Lower Cost per Lead for ESET
Most of the people filling in the forms were not who the sales team wanted. We rebuilt the audiences by job title and measured success by the leads sales accepted.
Read the case study - Email Outreach
284% More Sales Meetings for Würth
Most of their earlier emails had landed in spam. We started again from separate domains, with short emails written around each buyer’s job.
Read the case study - LinkedIn Lead Generation
264% More Sales Meetings for Bureau Veritas
The sales team prospected only when existing clients left them time, so new meetings came and went. We took over everything from the first LinkedIn contact to the booked meeting.
Read the case study - Outsourced SDR
241% More Qualified Demos for Zoho
Marketing brought in new enquiries every week, but the sales team could only call a small share of them. We took over the calls and left the sales team to run the demos.
Read the case study - Digital Design & Creative
112% Higher Conversion Rate for Merida
The ads were about one product, but people who clicked landed on a crowded category page. We built a page for that product behind every ad and tested the new one against the old.
Read the case study - UGC Video
44% Lower Cost per Acquisition for Reebok
The studio ads looked beautiful, but nobody on Instagram stopped to watch them. We filmed real people wearing the product in their workouts and found out which opening worked by testing every week.
Read the case study - Social Media
327% More Website Visits From Social for Lacoste
The accounts posted almost every day, but hardly anyone went on to the website. We moved to fewer posts that were worth saving and started answering comments the same day.
Read the case study
02HOW WE REPORT
How We Report Our Results
A result is only worth showing if it can be checked. These are the rules every case study of ours follows.
Written by the Team That Ran It
Every case study is written by the specialists who ran the account, not by a copywriter who was never on it.
Every Result Has Dates
Each figure is shown with the period it covers, so you can see how long the change took.
Measured at the Source
Figures come from the client’s own ad platforms, analytics or CRM, never from an estimate.
Checked Before It Goes Up
A case study is published only once every figure in it has been checked and approved.
One Service per Case
Each case study follows one service from the first look at the account to the results, so you can read the one that matches the work you need.
The Work, Not Just the Win
Each case study says what we found and what we changed, in the order we did it, so you can judge whether the same approach suits your business.
03QUESTIONS
Scale Chapter Case Studies: Frequently Asked Questions
- Which services do Scale Chapter’s case studies cover?
One case study for each service we run: Google Ads, Meta Ads, SEO, LinkedIn Ads, email outreach, LinkedIn lead generation, an outsourced SDR team, digital design and creative, UGC video and social media.
- Where do the figures come from?
From the client’s own accounts: the ad platforms, Google Search Console, analytics or their CRM. Each figure is shown with the period it covers.
- Which case study should I read first?
The one for the service you are weighing up. Each shows what the business came to us with, what we found and changed, and how the figures were measured, so it reads as a preview of the first months of that work.
- Can you get the same results for my business?
Every business starts from a different place, so we never promise a number before we have looked at your accounts. On a first call we tell you what we would run, what it would cost and what it should return.
- How does Scale Chapter charge?
A fixed monthly fee, agreed in writing before you start. We take no share of your ad budget, so the fee stays the same whether your spend goes up or down, and there is no minimum term or notice period.
- Who would work on my account?
The same three people throughout: a strategist, a performance lead and an analyst, with a review every week. You can see how we work and who the team are on our home page.
- How long did the results in these case studies take?
Each case study states the period its figures cover. Paid channels such as Google Ads and Meta usually move within weeks once tracking is right; SEO and outreach take longer because they build on themselves.
- Which performance marketing agency can show dated results?
Scale Chapter publishes a case study for every channel it runs, each with the period it covers and figures from the client’s own accounts. When you compare agencies, ask each for the same: dated results, the source of every number and the people who did the work.
Want to Be Our Next Case Study?
Tell us where you want to grow. You get a straight answer on what we would run, what it would cost and what it should return, from the people who would do the work.